A map of consumer-marketing knowledge you can walk

The terms a consumer-marketing operation runs on, and how they connect. Every term has one definition, and every connection says what stands at each end.

What you can do with it

Plans to hand over, jobs to do from what you already hold, questions answered from every term, and a board to make a shape of your own.

What you can do with this →

Start from a kind

What it holds

Its subjects, journeys, creative, channels, permissions, activation and measurement, each a band of the map.Every relationship reads in both directions, and every kind says which commitment licenses it and which published source that commitment stands on.